To book a private or virtual shopping appointment visit our Facebook page or call 715-386-9450

Our Family

The Nelson Family

The Purple Tree is owned and operated by Erin and Mitch Nelson, their children Rosemary and Peter, and with lots of help from Erin's sister, Aubrey, and Erin's parents, Lisa and Dave. We are grateful to The Purple Tree community for joining us in shopping our values and sharing peace and joy.





The Bruch family created The Purple Tree and owned and ran the store from 2004 to 2022. The Purple Tree is truly a reflection of the Bruch family, and the love they have for people and planet. We are grateful to continue to count them a part of The Purple Tree family.